About us

OUR MISSION

OUR GOAL IS TO GO BEYOND BORDERS.

Chi siamo  & il Team

What
We Do

We are a specialized team in territorial enhancement projects, building connections between local identity, high-quality production, and development opportunities in new markets.
 

We turn brands and places into living stories to discover, share, and promote — through authentic storytelling, web marketing, and innovative distribution channels.

Out of the Box

THE ITALY MOOD PROJECT BRINGS TOGETHER A TEAM OF ENTREPRENEURS AND CREATIVES COMBINING THEIR EXPERTISE TO DELIVER MEANINGFUL, UNFORGETTABLE EXPERIENCES.

Giada Valenti
Singer, TV Host

Born and raised in Portogruaro (VE), Giada Valenti is a talented singer-songwriter with a career that spans Europe and the United States. Her exceptional voice was first recognized by record label BMG in Europe.

In 2005, she made a pivotal move to the U.S. after being discovered by a prestigious New York label, thanks to her romantic and captivating sound. Her television special From Venice With Love won over American audiences and led her to perform in major theaters across the country.

In 2017, Giada made her Las Vegas debut as a headliner, followed by a 2018 debut at Carnegie Hall, where she returned in 2019. That same year, Andrea Bocelli invited her to perform at a benefit concert for his Foundation.

Also passionate about food, Giada is a member of the Accademia Italiana della Cucina and has appeared on ABC, CBS, FOX, and NBC, charming viewers with her famous tiramisù.

She made her television debut in 2022 as co-host of the Columbus Day Parade on ABC7—a role that, thanks to her charisma and natural rapport with the audience, has become hers and one she continues to embrace with pride and passion.

That year, she also released the album Love Under the Christmas Tree, recorded with the Royal Philharmonic Orchestra at Abbey Road Studios, featuring guest stars like Vince Gill and Trace Adkins.

A proud ambassador of Made in Italy, she has collaborated with iconic brands such as Bulgari, Ferragamo, Missoni, Galbani, S.Pellegrino, De Cecco, and Matilde Vicenzi.

JJPouwer
Producer, Project Manager

J.J. Pouwer graduated from the prestigious Dutch Film and Television Academy in Amsterdam. With over 15 years of experience as Executive Producer at Endemol Entertainment, he played a key role in the creation and international success of various TV formats in the Netherlands and Belgium — from cooking and lifestyle shows to talk shows, award ceremonies, variety specials, and hit reality series. He was also known within Endemol as a top expert in branded content integration.

Outside of television, J.J. co-owned a marketing strategy agency, leading impactful campaigns, including one that significantly boosted flower and plant sales across Europe through creative storytelling and market-driven insights.

In the U.S., J.J. was instrumental in shaping the career of Italian singer Giada Valenti. He produced her acclaimed television special From Venice With Love, which introduced her music and Italian charm to a national American audience.

Sonia Falcomer / FALCOmarketing
Territorial & Marketing Strategist

Since 2010, Sonia Falcomer has been redefining territorial marketing in Italy, working on projects across Veneto, South Tyrol, and Friuli Venezia Giulia with a strong focus on international markets. She develops strategic communication plans that use sustainability as a key to accessing new markets.

With expertise in tourism, marketing management, heritage marketing, and sustainability management, Sonia supports public and private projects that seek to reposition their brands by embedding local identity and values.

The collaboration with Giada Valenti is one of the most innovative projects today: it offers an effective distribution model, builds brand awareness for Made in Italy, and transforms travel into a powerful experience that communicates the true essence of a territory and its products.

Analysis, strategy, planning, web marketing, and creativity — these are the tools through which storytelling becomes a process of transmitting knowledge and value.

"Because places and people have stories waiting to be told — stories that share value and communicate the beauty they hold."
Sonia FALCOMER

Cesare Lagna / Società dei Progetti
Entrepreneur, Educator

Born in 1969, Cesare Lagna holds a degree in Law and was once Head of Business Development Offices for municipal institutions. In 2005, he received the Premio Nordest for Business Services with Universo Commercio.

Cesare is an entrepreneur committed to turning others’ ideas into real ventures. He adopts the Benefit Corporation model, aligned with B-Corp values, to redefine sustainable business practices.

In 2018, he founded Società dei Progetti, a platform offering information, training, coaching, and practical solutions — all grounded in economic sustainability and collaboration. Its red globe logo symbolizes the passion behind every project.

Cesare’s cross-sectoral experience and strategic mindset have earned him the nickname “Dr. Maps,” a nod to his ability to chart the operational course of every project he follows.